Apple has renewed AirTags: Even more precise, they are already available for purchase in Italy - La Scelta Giusta |

More powerful and more integrated into the Apple ecosystem, the new AirTags evolve without changing their face: increasing the tracking radius, strengthening the Where is network and becoming more important in the daily lives of people who are afraid of losing objects and want to find them.

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Apple Expands AirTags: More Accurate; Now Available for Purchase in Italy.

Stronger and more integrated in the Apple ecosystem, the new AirTags evolve without changing their face: increasing the tracking radius, strengthening the network and those who fear losing - and want to find - their belongings - become more important in their daily lives.

Apple updates AirTag without spoiling, perhaps that's the message.Four years after its appearance, the little white disc that changed the way you find your keys, bags and suitcases is entering its second generation, focusing on what really matters in everyday use: it can be seen from afar, it is pleasant to the touch, it interacts more widely with the Cupertino company's ecosystem.Not the spectacular effect of category-starting products, but the reliability of a product that has earned its place in people's lives.There is, now it is almost finished with the attention of masters.

An item that has become a habit

AirTag is one of those devices that, when attached to a key chain or tucked into a backpack, will no longer go unnoticed.Until you need it.Apple is well aware of this, and in a press release accompanying the launch of the new version, it highlights minimal but telling stories: a musical instrument found hours before a concert, a suitcase of life-saving medicine found at the last minute.Stories explain more clearly than any technical bulletin why AirTag has become the best-selling object tracking product in the world.

The new generation does not change shape or size.It is the same coin a few millimeters thick, compatible with all existing accessories.But inside, it's different, and it's in line with the Californian giant's recent path: more proprietary chips, more integration between devices, more emphasis on privacy and security.

The heart of the second generation Ultra Wideband

The most important difference is in the second-generation Ultra Wideband chip, which Apple introduced in the iPhone 17, in Apple Watches and other high-end devices.It is this part that makes "Precise Position" work better and expands the detection area by 50 percent compared to the previous model.

Using concrete means that Earthag can be interpreted further using directional cues, visual and haptic feedback.Not only on the iPhone, but now on the Apple Watch Series 9 and later and on the Apple Watch Ultra 2. The wrist becomes a real personal radar: a vibration, an arrow, a number that falls when you approach the missing object. This is one of the natural extensions of the Apple experience that do not make a sound but change habits.

AirTag doesn't work like a traditional GPS tracker. It doesn't communicate directly with satellites or transmit data over a cellular network. Instead, it relies on a distributed and anonymous network made up of hundreds of millions of Apple devices around the world. When an AirTag can't reach the owner's iPhone, it can still use other nearby iPhones, iPads or Macs to report its location, which sends the information encrypted.

It's a system that has raised privacy questions since its inception.Apple has based much of its narrative on this point, and even the new AirTag requires end-to-end encryption and anonymity of network nodes.Location information is not stored in AirTag, and no one, not even Apple, can identify the people it helps.

In the new model, this architecture remains unchanged, but is strengthened with the expansion of the Bluetooth range and greater efficiency of precise positioning. The result is an object that is easier to find in crowded and complex contexts, such as airports, stations or large events.

When the speaker makes a difference

Then there's the less flashy but crucial update: the internal speaker is now 50 percent stronger and can be heard from twice the distance compared to the previous generation. Anyone who's looked for an AirTag stuck between sofa cushions or hidden in a forgotten pocket knows that sound is just as important as a map.

Apple also introduced a new, more identifiable beep designed to stand out from the background noise.It's detailed, but explains the company's approach well: improving what is already working, eliminating daily experience friction.

One of the most interesting features is not so much about hardware as software integration with iOS."Share item location" allows you to temporarily share the location of your AirTag with a trusted third party, such as airlines.In practice, if the luggage does not reach its destination, the owner can share the link with the customer service site, which facilitates the recovery.

Apple notes that it already works with more than 50 airlines and cites SITA data, which speaks of a significant reduction in baggage delays and permanent losses.Here too, sharing is time-limited, can be canceled at any time, and is protected by authentication.After seven days, access expires automatically.

This is an example of how AirTag can move away from a purely personal dimension and become part of a wider process, where technology interacts with infrastructure and services. This is delicate territory and Apple is trying to maintain control over the experience without giving up its obsession with privacy.

Security and unwanted tracking

AirTag has always been vulnerable to abuse, especially tracking people without permission.The new generation continues to incorporate a range of protections designed to reduce this risk.Bluetooth identifiers are constantly changing, making continuous tracking difficult, and even alerts work on non-Apple platforms.

If an unknown AirTag accompanies someone for a long time, the system notifies you and allows you to call it to find it.It is not a perfect solution, and discussions on this subject remain open, but Apple insists on presenting AirTag as a tool designed only for things, not for people or animals.

The price remains the same compared to the previous generation: 35 euros for a single AirTag and 119 euros for a pack of four.In the panorama of tracking devices, the numbers put AirTag in the series, although not cheap, but consistent with the integrations it offers.Free personalized engraving is a detail that continues to transform technological objects into something more personal, almost emotional.

To work, the new AirTag requires an iPhone compatible with iOS 26 or an iPad with iPadOS 26, as well as an Apple account and "Find My" activation.Precise Location on Apple Watch is reserved for newer models with watchOS 26.2.1.

Alternatives in the market

Now let's move on to the best options on the market (of which there is no shortage).The list we will constantly update according to new products coming to the market and based on the offers that will gradually apply to these devices.

Samsung SmartTag 2

The best device to gift anyone with a Samsung smartphone.This is the Galaxy SmartTag 2, a device similar to Apple's AirTag.It allows you to find connected objects using Bluetooth and the connection provided by other devices offered by the South Korean company.Perfect as a gift for those who usually forget their house or car keys, but also for those who like to keep a few things close at hand.

Chipolo One Point

This tool, which runs on the Google Search network, is compatible with Android smartphones and tablets.It is clear that it uses Bluetooth and can be easily connected to the backpack lock (also thanks to a special slot in the body).

It is very compact (measuring 25x41x5 millimeters), the Filo Tag tracker has a different shape than its competitors.It's not flat or round, but it looks like a Lego brick.Its functions are similar to Tile, it can call to help us find what we have attached to it or make the mobile phone find it.

The battery is replaceable and is perfect for both keys and larger items like bags and backpacks.Final note of merit: It was born from an Italian startup.